April 28, 2011
The Media
Readings:
Pages 130-151
Learning Outcomes: Upon completion of this course, students will be able to discuss and critically analyze political events in the United States government. Second students will be able to identify and explain the role of informal institutions and their effect on policy.
PROBLEMS WITH INTEREST GROUPS

THE MEDIA AND POLITICS
It is important to understand that in the United States, the primary goal of the media is to make a profit.
HOW THE MEDIA INFLUENCES POLITICS
REPORTING THE NEWS:
What We care about?
SETTING THE AGENDA
PROVIDES PEOPLE WITH POLITICAL INFORMATION

We would, however, watch mistakes
THE MEDIA AND ELECTIONS
WHY MIGHT THE MEDIA\CAMPAIGN NOT BE THAT INFLUENTIAL IN ELECTIONS?- this is the
minimal effects model

HORSE RACE COVERAGE- What is it?


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